Parabens are widely used preservatives in food, cosmetics, & pharmaceuticals. Due to their presence in consumer products, methods to determine their purity are important. The current methods using HPLC are powerful, but wasteful and inefficient. In this blog post, we showcase the use of benchtop NMR to quantify the purity of 3 different parabens & demonstrate that this approach is quicker & far less expensive than the traditional methods currently used in industry. Read more.