NMR spectroscopy is typically introduced to undergraduate students in the organic chemistry curriculum with an emphasis on structural elucidation. Although this approach is great for qualitative analysis, students are not introduced to the quantitative aspect of NMR, termed quantitative NMR (qNMR), an equally important and powerful aspect of NMR spectroscopy, especially for industrial applications. In this blog post we show a simple experiment that teaches students how common over the counter (OTC) medications can be qualified and quantified for their different active pharmaceutical ingredients (API) using qNMR spectroscopy. This experiment can easily be incorporated into any undergraduate laboratory and demonstrates the applicability of NMR in different applications, especially in the pharmaceutical industry. For a more detailed experimental procedure on how to qualify and quantify simple OTC medication, click here .